Seed to Sky Radio In an effort to further reach entrepreneurs and to connect women around the world with the resources that they need to succeed, The Seed has created an additional media outlet through Castle Rock Radio to allow for business owners, authors, speakers, community leaders, organizations and non-profits to share, educate, motivate and inspire others to create change in their personal and professional lives and in their communities.

We will be interviewing these business and community leaders from around the country and from around the world with the mission of assisting women everywhere to achieve their goals.

The Seed

Erin Seabold is the Founder of The Seed and the Seed to Sky Program. The Seed was created to unite women and resources around the world with the vision of growing into a successful international organization providing education and connecting women-in-business with the resources they need to succeed. The Seed is an advocate and educator for women, serving as a one-stop resource for small business owners. Through its partners, The Seed offers the opportunity for business owners to find free and low cost resources to help build, sustain or grow their businesses, find or post a job, sell books or educational materials, find a non-profit to support, connect through social media, sign up for training or attend a networking event, educational seminar or fund raiser. The Seed was founded in early 2009 to address the fact that women face different challenges than men when it comes to creating and running a business.

With over 100 members, 6500 newsletter subscribers, and 10 Alliance Partnerships in place (Colorado SBDC, Association of Colorado Business Librarians, MidChix, Living with Moxie, The Alliance for Sustainable Colorado (The Green Job Pipeline for Women), The Colorado Women’s Chamber of Commerce, American Business Women’s Association, DTC Colorado Business Women’s Network and many more, the Seed is ready to get to the next level of connecting women and resources.

The Seed will assist its Alliance Partners in communicating opportunities through The Seed’s press coverage, newsletters, blogs, posts, radio coverage and feeds in order to reach a larger constituency with greater impact, drive usage of alliance partner tools and resources, and increase attendance at local events.

This year, The Seed is in the process of collaborating with many other local organizations to create an even larger network of women and resources to assist corporations, small businesses, resources, non-profits and the public in finding and connecting with their consumers, resources, financial opportunities and mentors.

Castle Rock Radio

Castle Rock Radio develops and broadcasts unique, informative, and educational talk programs over the Internet at www.CastleRockRadio.com. Castle Rock Radio hosts a full schedule of live radio shows as part of its 24/7, 365 days-per-year programming. Audio programs are streamed live and are also available to audiences’ on-demand via audio archives. Many of their programs can also be seen via streaming video, further enhancing the audience’s opportunity to participate and connect with show hosts, guests, and sponsors.

Castle Rock Radio fills a particularly important niche in the local community, developing shows around experts from key industries such as real estate, finance and investing, legal, college funding, education, design and décor, security, automotive and family services to serve as a resource to listeners locally and beyond.

Castle Rock Radio calls their shows "destination programming” because each program draws an audience that has actively sought that show and is highly engaged in the topics of discussion. Finding specific programs and show hosts though online search engines like Google and Yahoo, social networks, referrals, as well as traditional marketing initiatives, Internet "radio” audiences are action-oriented and passionate about their subjects of interest. Because they are already online when listening to their shows, listeners can readily and easily investigate the companies and people, as well as the products and services featured in online audio content programming.

In short, people listening and "tuned in” to shows on www.CastleRockRadio.com are people you will want to reach and connect with. There are many exciting ways for you to reach the local, national, and global online audience listening at www.CastleRockRadio.com.

 

The mission of Castle Rock Radio’s programming is to be:

· Locally Focused

· Nationally Relevant

· Globally Heard

While most of the shows aired on Castle Rock Radio feature local hosts, an intentional focus on personalities with expertise in specific fields who can deliver compelling, actionable advice in the content of their program has helped to build significant national and international audience. In the near future, Castle Rock Radio, as part of the National Web Broadcasting network, seeks to launch additional stations and serve as the network home for shows originating from other states and countries.

Castle Rock Radio is a robust interactive marketing and media organization featuring a staff with more than 20 years of broadcast, interactive, web and direct marketing experience. They will work with you as your partner to find the best way to integrate a web advertising or broadcasting campaign into your current marketing. They recognize that every organization’s needs are different and they are excited to help you reach your goals, whether that is PR, direct sales, branding, or simply making an impact through our radio show.

The BEST talk radio ON DEMAND! Castle Rock Radio shows in partnership with The Seed can be heard and seen:

· Streaming LIVE audio shows on Castle Rock radio website

· Recorded Radio Spots (aired 8-10 times per month)

· Logo & Link on Castle Rock Radio

· Logo & Link on The Seed

· Advertisement and promotion in The Seed Newsletter

· Promotion on The Seed’s Facebook, LinkedIn, and Twitter pages

· Promotion on The Castle Rock Radio’s Facebook page

· Live 24/7 on the Castle Rock Radio iPhone App

 · Rebroadcasts online on Castle Rock Radio

· Rebroadcasts online on The Seed

· Show archives at www.castlerockradio.com

· Show archives at www.theseedconnection.com

· Download shows via MP3

· Podcast on iTunes

· Mentioned as advertisers at Live remote broadcast events

 

The Audience: Key Findings taken from a recent Arbitron Online Radio Listening Report:

1. Over one in three has listened to online radio in the last month. Thirty three percent of the U.S. population age 12 and older has listened to online radio in the last month. The estimated monthly audience for online radio is approximately 54 million.

2. The weekly online radio audience is at an all time high with more than 50 million listeners. An up-tick in listening has resulted in the highest total weekly audience for online radio since Arbitron and Edison began tracking this measure in 2000. Thirty three percent of Americans age 12 and older reported listening to online radio in the last week.

3. The weekly online radio audience skews slightly male and adult. Fifty-two percent of weekly online radio listeners are men. The broadcast medium delivers a solid adult audience, with 60 percent of listeners between the ages of 25 and 54.

4. Over one in four 25-to 54-year olds listened to online radio in the last week! Twenty one percent of Americans age 25-54 are weekly online radio listeners. Online radio delivers 28 percent of persons in the prime 18-49 radio buying demo on a weekly basis.

 

The State of Online and Castle Rock Radio:

• Castle Rock Radio proudly serves world class radio programming on the Internet to listeners in all 50 states and 113 countries. • Each month, more than 97,974 unique listeners tune in at www.castlerockradio.com clicking through in excess of 531,000 pages at the website. Those who have listened to online radio in the last month

• Estimated 54 million Americans • 33% of U.S. population 12+ Those who have listened to online radio in the last week An estimated 54 million Americans ~ 3% of U.S. population 12+ • 26% of Adults 18-34 • 28 % of Adults 18-49 • 26% of Adults 18-34